Hilux has been with Kiwis through generations. The tech inside it may change, and the things we use it for may evolve. But as an icon, it’s always there.

So even more so than other Toyota models, the Hilux has a lot to live up to. It occupies a ute-sized space in Kiwi culture.

This campaign celebrated the unbreakable bond between Hilux drivers and their mates, their jobs, their pets, and their trucks.