Warner Bros. Discovery’s New Zealand streaming platform, ThreeNOW, was perceived as a catchup service. It didn’t have the streaming destination caché of the big players.

What it did have, though, was endless hours of entertainment, all the shows you could ever want, and no price tag to be seen.

So we set up ThreeNOW as the solution to the increasingly complicated streaming landscape. In motion, we have a host who’s so engrossed in her shows that she becomes part of them. And in outdoor/digital messaging, we directly challenged market pain points.

A refreshed design was the final touch, using a bold watermelon colour to stand out against the muted blacks and blues of other services.