My Food Bag were launching a new product - a more affordable range of meal delivery kits that were kid-friendly packed with classic Kiwi favs.

To promote the revolutionary new Bargain Box, Nadia Lim teamed up with Julian Dennison, who gave the box his seal of approval. A nationwide campaign across TV, digital, social and outdoor combined Nadia’s pragmatic approach to nutrition with Julian’s irreverent sense off humour, to appeal to parents and kids alike.