After a lifetime of being good Kiwis and investing in their retirement, loads of retired people forget to enjoy the assets they’ve built. We needed to flip that switch and help them realise the obvious – that the home they own is money, and it can be accessed with a Heartland Bank reverse mortgage.

Our campaign featured a couple discovering a better life springing from the walls themselves. It’s the first in a series that will move through various pain points, including holidays, debt consolidation, and medical.