We were tasked with differentiating Fiji from all other island holiday destinations in the Pacific.

They all have golden sands, pure blue waters, snorkelling, boats, and adventure activities…

…but what Fiji has is a spirit. You feel it the moment you arrive, and it sticks with you long after you leave.

This Tourism Fiji campaign brought that spirit to life through images, words, and a soulful song that touched the heart.