The STIHL GTA 26 battery pruner is small. It’s easy to use. It packs a serious battery-powered punch. And research showed that when people buy a GTA 26, they’re more likely to buy another STIHL tool. And another. And another.

It’s STIHL’s gateway garden tool. So, we created a campaign that showed the lengths gardeners would go to get their fix. The campaign ran on TV, on demand, social, OOH, and digital.