Following the success of the first campaign (an 8% increase of travellers from NZ to AU), our Qantas return trip needed to further reinforce that antipodean connection Aussies and Kiwis share.

The previous campaign was a romance, so this time we focused on a different story: the familial connection between mother, daughter, and granddaughter. This real family had been separated across the Tasman, but their connection stays strong thanks to Qantas.