Live from a dairy, where L&P Lives.

L&P was in an interesting position: they were an iconic Kiwi brand, but no one was drinking the actual product. They weren’t seen as relevant to younger people in New Zealand.

So, we created a social presence for them. A talkshow, hosted by NZ comedians Tim Batt & Guy Montgomery, all set in a dairy (or rather, three of them over three seasons).

We ran a writer’s room with Tim & Guy to develop each episode, hitting topics ranging from social media to Kiwiana.